Kolekcija "TO NI..."

Kategorija izdelkov “TO NI …”

Velika večina naših obiskovalcev zamenjuje okostje jamskega medveda, ki krasi našo recepcijo, z okostjem dinozavra. Vse prevečkrat se v muzeju sliši vzklik: “Poglej, veverica!” čeprav gre v resnici za polha… Tudi, ko na vodenih ogledih skupino pripeljemo do čudovite upodobitve Janeza Vajkarda Valvasorja, premnogi obiskovalci menijo, da gre za viteza… Najbolj pa nas skrbi, ker je veliko ljudi še vedno prepričanih, da se razstava Muzej krasa oziroma kar Notranjski muzej Postojna nahaja na osrednjem mestnem trgu – tam namreč domuje povsem druga ustanova, Inštitut za raziskovanje krasa ZRC SAZU.

Zaradi teh zamenjav in zmot smo se v muzeju odločili, da bomo našo promocijsko oziroma marketinško strategijo obarvali malce izobraževalno. Začeli smo z akcijo “TO NI…” prek katere bomo skušali javnosti predstaviti določene muzejske predmete na zabaven način.

Upamo, da bomo z akcijo dosegli čim več ljudi in seveda, nadaljevali s predstavljanjem muzealskih resnic!

Product Category: “THIS IS NOT…”

A large majority of our visitors mistake the skeleton of a cave bear, proudly displayed at our reception, for a dinosaur skeleton. Far too often, one can hear exclamations in the museum like: “Look, a squirrel!” — even though the animal in question is actually a dormouse… And when guided tours reach the beautiful depiction of Janez Vajkard Valvasor, many visitors are convinced they are looking at a medieval knight… But what worries us the most is the ongoing misconception that the Karst Museum exhibition — or even the Notranjska Museum Postojna itself — is located on the town’s main square. That building is, in fact, home to a completely different institution: the Karst Research Institute ZRC SAZU.

Due to these common mix-ups and misunderstandings, we at the museum decided to give our promotional and marketing strategy a slightly educational twist. We’ve launched a campaign called “THIS IS NOT…”, through which we aim to present selected museum objects to the public in a fun and engaging way.

We hope this campaign will reach as many people as possible — and, of course, that we’ll keep spreading some good old museum truths!